Key Responsibilities : 
1. Marketing Automation & Campaign Management 
• Configure, manage, and optimize Adobe Marketo campaigns and workflows to support 
scalable, personalized customer journeys. 
• Partner with sales and marketing teams to align automation processes with lead generation, 
nurturing, and conversion goals. 
• Continuously improve automation strategies to enhance campaign effectiveness and ROI. 
2. Data Management & Governance 
• Oversee the integration of Adobe Marketo with SAP CDC (Customer Data Cloud) and other 
digital tools to create unified, reliable customer data flows. 
• Monitor and enhance data quality, structure, and accessibility for reporting and analytics. 
• Develop and maintain dashboards and reports that provide insights into customer journeys 
and marketing effectiveness. 
• Analyze customer segments, cohorts, and trends to identify opportunities for improvement. 
3. Customer Experience & Insights 
• Translate customer data and analytics into actionable insights that improve customer 
journeys, personalization, and engagement. 
• Map and optimize end-to-end customer journeys across touchpoints to ensure a seamless, 
consistent experience. 
• Track and report on key metrics, such as leads. 
4. Cross-Functional Collaboration 
• Act as the key link between marketing, IT, sales, and business stakeholders, ensuring 
aligned priorities and smooth project execution. 
• Partner with external vendors or consultants when required, managing integrations and 
technology rollouts. 
• Communicate clearly with senior stakeholders, ensuring transparency on project status, 
risks, and opportunities. 
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5. Training & Enablement 
• Develop and deliver training programs, materials, and workshops to equip marketing and 
sales teams with best practices in automation and data-driven working. 
• Promote a culture of knowledge-sharing, helping teams adopt new tools and processes 
effectively. 
6. Strategy & Continuous Improvement 
• Drive innovation by exploring new digital trends, AI, and automation technologies to 
enhance marketing and customer experience strategies. 
• Continuously refine workflows, integrations, and reporting frameworks to maximize 
efficiency and impact. 
Your Profile : 
• Proficiency in marketing automation tools such as Marketo. 
• Strong skills in data management, CRM integrations, and analytics. 
• Solid knowledge of digital project management and stakeholder coordination. 
• Excellent collaboration and communication skills, with fluent English proficiency. 
• A structured, solution-oriented mindset with the ability to handle multiple priorities. 
• Curiosity and openness to new digital trends, AI, and automation.