Account-Based Marketing Manager (m/f/d)

Date: Feb 12, 2024

Location: Darmstadt, DE

Company: Döhler Group

Reference ID: 40953


Are you interested in high-quality, natural, and tasty nutrition? We are! It’s our ambition to shape the future of nutrition.


Döhler is a leading global producer of natural ingredients and solutions for the food, beverage, lifestyle and nutrition industries. We use innovative technology to process plant-based raw materials and enrich products such as lifestyle drinks, cereals, dairy, and confectionery goods for almost every well-known brand. Close to 10.000 dedicated employees in more than 70 countries share one common goal - to ensure that millions of people around the world enjoy the products created by us.


We strive to inspire and empower our employees in everything we do, and we invite you to join our team – together WE BRING IDEAS TO LIFE.


Your Role

  • Market, Category and trend observation, including benchmarking (e.g. channels, customers, categories, competitors) as well as derivation of appropriate measures for the global customers (Leading FMCG players)
  • Conception, setup and constant development of account-based marketing concepts & customer specific sales plans for our global key customers
  • Support & develop the account strategies in cooperation with sales, business units and market segments
  • Creation of customer-specific range and category analyses to identify hidden potentials as well as gaps within our customers’ assortments
  • Development of concrete product recommendations in cooperation with Sales, Product Management, Business Units and Application
  • Preparation and conducting of international customer meetings including all marketing materials (like presentations, flyer, factsheets, …)
  • Creation and Merchandising of Marketing Materials for global customers to use for multi-channel communication & customer targeting
  • Planning and execution of digital account-based marketing campaigns on all channels in coordination with regional and local cross-functional teams worldwide
  • Measurement and evaluation of the performance of all digital account-based marketing campaigns (ROIs and KPIs)


Your Profile

  • Successfully completed degree (Bachelor/Master) in general business administration, food economics, Media Management or a comparable study program with marketing relevance
  • 3 - 5 years professional experience, ideally in a marketing position in FMCG or Ingredient Industry with focus on Food Applications
  • Good Ingredient & Product Application Know-How in the Food & Beverage Industry
  • Relevant professional experience in marketing campaign management (B2B or B2C)
  • Digital affinity with a broad knowledge of current marketing tools and strategies
  • Fluent spoken and written English
  • Excellent knowledge of common MS-Office applications
  • Teamwork, flexibility and pro-actively driving opportunities
  • Convincing and enthusiastic communication and presentation skills
  • Structured and responsible style of working
  • Result-driven, customer-focused, analytical and strategic way of thinking


Your Benefits

  • Culture: Friendly and informal atmosphere, family-owned company, flat hierarchies, short communication channels, and helpful colleagues
  • Impact: You are an integral part of our business success and make an important contribution to the future of nutrition
  • Empowerment: You can fully unleash your potential and have the opportunity to take on responsibilities
  • Digitalization: We maintain excellent partnerships with market-leading innovators, allowing you to access and work with state-of-the-art technologies
  • Anniversary and special payments
  • Employee referral bonuses
  • Additional benefits: Christmas parties, events, financial benefits, and online shop discounts (e.g., IT leasing, mobile phone contracts, shopping, and travel discounts, etc.)
  • Welcome@Döhler: Onboarding event for all new colleagues, as well as several weeks of individual training 
  • Döhler Academy: You have the opportunity to continuously develop your education further through internal and external training programs
  • Food is taken care of: On-site cafeteria with regional and varied cuisine and complimentary drinks 
  • Stay fit: Take advantage of local sports offerings at reduced prices 
  • Mobility: Subsidized Germany ticket or JobRad
  • Insurance benefits such as company pension plans and accident insurance
  • Global growth trajectory: Challenging and internationally oriented work at our headquarters in Darmstadt
  • Attractive location in Darmstadt: Easily accessible by train, bus, on foot, or by car (free parking)


Equal opportunities for all

We welcome applicants, who are just as diverse as we are - regardless of age, ancestry, disability, ethnic origin, gender, nationality, religion, sexual orientation, social background or any other characteristic protected by applicable laws, regulations and ordinances.


Become a part of our team and apply online trough our career portal. Please note that we are unable to consider or return application documents sent by mail.